Wondering if you are getting the best deal when you shop online? With prices changing constantly, it’s easy to second-guess your purchase. Enter Google Chrome’s Shopping Insights and Price Tracking — your new smart shopping assistant inside the world’s most popular browser.

Whether you’re a savvy shopper or simply tired of missing out on better prices, this powerful feature helps you track price drops, compare deals, and make more informed buying decisions — all while you browse like normal. In this blog, we will unpack what Shopping Insights are and how to use them. Let’s get started:

What Is Google Chrome’s Shopping Insights?

Google Chrome’s Shopping Insights is a built-in, robust feature aimed at improving the online shopping experience for shoppers and e-commerce companies alike. Designed for brands that regularly share product information from their Google Merchant Center, this tool is particularly powerful for Google Shopping Ads, free listing, and dynamic remarketing campaigns.

At its heart, Shopping Insights lets shoppers find real-time, reliable information as they browse products. It indicates if a product’s current price is average, below average, or above average, compared to prices across other websites. Price transparency fosters buyer confidence and mitigates decision fatigue.

But that’s not all. Shopping Insights will also show details such as product popularity, price trends, and any discounts that might be available. This allows shoppers to quickly compare options and make better purchasing choices.

For businesses, it provides more than visibility. Invaluable lessons for brands regarding customer preferences, which aid in refining pricing strategies (pricing strategy), ad targeting, and overall marketing efforts. The result? More targeted campaigns and increased conversion levels.

Quick Read: Google Project Astra

How To Use Google Chrome’s Shopping Insights On a Computer?

Looking for better shopping decisions in your browser? Google Chrome’s Shopping Insights and Price Tracking tools help you track price drops, check price history, and find discount offers quickly. Here’s how to start using these features on your computer:

Requirements:

Before jumping in, there are a few things you should have in place:

• You have to be in Australia, Canada, India, Japan, or the U.S.
• Sign in to Chrome with your Google Account
• Sync your browsing history
• Enable: “Make searches and browsing better” in your Chrome settings

These settings allow Google to provide you with personalized and accurate insights.

Now, let’s look at the steps to check price history and get Google Chrome’s shopping insights on your computer:

Step 1: Open Google Chrome on your computer
Step 2: Navigate to the product page you’re curious about—this could be an item on an e-commerce site like Amazon, Walmart, or any online store.
Step 3: Look at the top-right corner of the address bar and click on the Shopping Insights icon (it looks like a little price tag or shopping symbol).
Step 4:

A side panel will slide open. Here you’ll see:

• The price history for that specific product
• The typical price range it usually sells for
• Information based on product variants (like different colors or storage sizes)

Step 5 (Optional): To track the product, turn on “Save and Track Price” in the side panel

Tip: If you are not ready to buy yet, just go ahead and hit “Save and Track Price” from that same side panel. Chrome will track the product for you, sending you updates if the price drops.

How to Spot Discount Badges & Apply Promo Codes in Chrome? 

Love a good deal? Sifting through coupon codes on random websites is the bit we want to avoid, and Chrome makes all your hidden discounts available to you as you shop online. If a product has a promo, Chrome will display a Discount Badge in the address bar.

Here’s how to use it:

Step 1: Open Google Chrome on your computer.

Step 2: Visit the product page of something you’re planning to buy.

Step 3: If there’s a valid discount available, look for a Discount icon in the top-right corner of the address bar.

Step 4: Click on the Discount icon to reveal the promo code.

Step 5: Hit Copy, then paste the code at checkout before it expires to unlock the savings.

Let’s move on to your Android device now. 

How To Use Google Chrome’s Shopping Insights On Android?

The powerful shopping insights from Google Chrome on your computer are also available right at your fingertips on Android, where you can track prices with similar capabilities. On the go or kicking back at home, you can track price drops, view historical trends, and get a heads up when your favorite products are available at a discount right in your mobile browser.

But before starting with the steps, it is important to note that the basic requirements will be the same as above section. Now, let’s get started:

Track Price on a Product Page (Android)

To track the price of a product on your Android device, follow these simple steps:

1. Open Chrome on your Android device.
   
2. Go to the product page you’re interested in.
   
3. At the top right, tap More (three vertical dots) and then select Track prices.

Check for Price Drops on Open Tabs (Android)

Once you’ve started tracking your product, you can easily check for price drops:

1. Open Chrome on your Android device.
   
2. Tap the Switch tabs (the square icon) to view your open tabs.
   
3. On the tab for the product you’re tracking, look for the price drop badge. If Chrome detects a price drop, the badge will appear at the top left of the tab, letting you know a deal has arrived!

How to Use Google Chrome’s Shopping Insights on iOS?

If you want to enable price tracking and Shopping Insights on your iPhone or iPad, here are some steps to get started:

Ensure That You Meet the Requirements

Now that you know about the features, make sure you fulfill the following requirements:

• Live in the US: This function is presently open to users in the USA.
• Log in to Chrome with your Google Account: To use these capabilities, you must be logged into your Google Account within Chrome.
• Sync Your History: Keep your browsing history synced with your Google Account so that you can get the most accurate Shopping Insights.

After you have done that, you’ll be primed to monitor prices, see historical trends, and receive alerts when your products of interest go on sale — right from your iOS device.

How to Find the Price History for a Product on iOS

To track the price history for any product using Google Chrome on your iPhone or iPad, follow these steps:

• Open Chrome on your iPhone or iPad.
• Navigate to the product page you’re interested in.
• In the address bar, on the left side, look for the Good deal now icon and tap it.

To track the product, tap Track.

With these simple steps, you’ll be able to easily access the price history and track product trends directly from your Chrome browser.

See the latest data on the best investment and the least you can buy.

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Final Thoughts: Shop Smarter, Stress Less 

In a world where prices can change like the wind, Shopping Insights and Price Tracking in Google Chrome are helping you shop with confidence, on a laptop, Android, or iOS. From price comparison and historical trend data to automatic deal detection and discount codes, these integrated tools take a lot of the guesswork out of online shopping.

No more buyer’s remorse. No more endless tab hopping. Just more intelligent choices and improved savings, baked into the web browser you know and love every single day.

So the next time you’re shopping for that must-have gadget, home essential, or ideal gift, put Chrome to work for you. Use those tracking tools to watch the prices, and then reward yourself when the time (and price) is right.

Happy shopping!