Meta AI, Meta’s flagship open-source AI chatbot, is now expanding its presence across Meta’s platforms, including Instagram, Facebook, Messenger, and WhatsApp. Users first noticed Meta testing more prominent integration of the chatbot on April 15, and the official rollout was recently confirmed by Mark Zuckerberg himself.

Zuckerberg also revealed a significant update: Meta AI is now powered by Llama 3. This marks one of the most substantial advancements to the product since its debut at the company’s Connect event last year.

Notably, Meta AI is also compatible with Ray-Ban Meta smart glasses, aligning with Meta’s strategy of integrating AI into wearable technology and ensuring compatibility with Meta platforms like Instagram. The only Meta platform where Meta AI won’t be available is Threads.

What Exactly is Meta AI?

Meta AI serves as Meta’s contender in the ChatGPT arena. Users can employ Meta AI to generate text, answer queries, create images, and more. With this latest update, Meta claims it to be the “most intelligent AI assistant that you can freely use.” Presently, it’s fueled by Llama 3, a text-based generator, with Meta aspiring for future advancements enabling more complex tasks such as reasoning and coding.

For instance, Meta AI can generate images. To experience it firsthand, users can leverage their Meta-owned social accounts, including Instagram, Facebook, Messenger, and WhatsApp. Additionally, a dedicated website for the chatbot has been launched.

Integration of Meta AI across Instagram and other Meta platforms has been streamlined with recent updates. Users can effortlessly engage with Meta AI directly from their social media accounts. 

During testing on Instagram, locating and initiating a chat with Meta AI was seamless, requiring a simple swipe to access DMs and prompt a new chat with the AI.

Meta AI’s responses are powered by real-time data from sources like Google and Bing, as highlighted by Zuckerberg. However, like any AI, it may exhibit quirks and inaccuracies.

Yet, Meta AI shines when it comes to the content on Meta’s platforms. It can craft engaging Instagram captions and offer insights on optimal posting times for Instagram stories, drawing from Instagram’s recommendations and audience engagement insights.

While Meta AI presents promising capabilities, its efficacy is subject to refinement and ongoing improvements. As the AI landscape evolves, Meta continues to fine-tune its offerings to deliver enhanced user experiences across its suite of platforms.