Google has just revealed a fresh addition to its search engine, enabling users to create images using text prompts. This feature is called Search Generative Experience (SGE) and it is powered by the Imagen family of AI models.

SGE works by allowing users to enter their inquiries into the Google search bar, subsequently presenting them with a curated selection of images that align with their input. Users can further fine-tune their requests by adding or omitting words, observing how the image results evolve accordingly. For example, when you input, “create an image of a capybara donning a chef’s hat and preparing breakfast,” you can expect results like this:‍‍

Why Should You Try SGE?

SGE opens up an enjoyable and imaginative avenue for exploring the possibilities of AI-generated imagery. It empowers you to craft unique and authentic content, whether it’s for your blog, social media, or personal projects. Additionally, the diverse array of images that SGE can generate based on your prompts offers a wellspring of inspiration.

Moreover, SGE serves as an educational tool for gaining insights into the workings and capabilities of AI models. Experimenting with various prompts enables you to witness how SGE interprets and translates them into images. You can also make comparisons between SGE and similar tools, such as Microsoft’s Bing Chat, which utilizes OpenAI’s DALL-E model to create visual content from text inputs.

How to Use SGE Responsibly?

While engaging with SGE can be an exciting venture, it comes with certain responsibilities. Google emphasizes the importance of using SGE in a safe and ethical manner, and they diligently monitor it to prevent the creation of images that contravene their generative AI guidelines. This means that SGE will refrain from generating images that are harmful, offensive, or misleading.

Google has also implemented specific safeguards to mitigate potential misuse of SGE, including:

• Incorporating metadata labeling and embedded watermarking to denote that the images are AI-generated.
• Restricting image generation to users aged 18 and above.
• Prohibiting the generation of images depicting photorealistic faces or any prompts featuring well-known individuals.

In addition, Google encourages users to adhere to best practices when employing SGE, which involve:

• Crediting the original sources of prompts and images.
• Respecting the creative rights of others’ ideas.
• Considering the potential impact of images on others.

Conclusion

SGE stands as a groundbreaking feature that enables users to transform text prompts into images using Google’s search engine. It offers a wonderful outlet for unleashing your creativity and exploring the capabilities of AI models. However, it is imperative to use SGE responsibly and ethically, abiding by Google’s guidelines and policies.

If you want to try SGE for yourself, you can opt in to Google’s Search Labs program and start typing your queries into the search bar.

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